Of course, 50 hops for one sale is a good product, there are products that don't convert to a sale even after 600 hops. I tried to promote the satelite tv and pulled over 850 hops without one sale, my luck is that the traffic is from free marketing and not adwords. Cheers. Mike G
My experience has shown that 1 in 200 is just about right. If I'm not getting a response by then, I need to check what I'm doing wrong. And usually I can tweak the site/link/works/design/whatever to get it there. And it doesn't matter if we're talking about affiliate marketing, ecommerce, email signups. It tends to be universal. Of course there will be niches/sectors with wildly different conversions. I wouldn't expect every 200th visitor to venganza.org to become a convert to flying spaghetti monsterism
My best products convert at less than 1 in 20 hops so that's what I aim for, but anything under 1 in 50 is good.
Different products will convert differently, but the 30daychallenge set the benchmark as 1 in 200 as a decent starting point. Of course then you start tweaking to improve it. Higher ticket items generally have lower conversion rates, but sometimes free stuff can be harder to get conversions for than low priced. I've seen some research on it, can't remember where, but if I find it I'll repost.
With my own products I'm not satisfied until I get 4-5% conversions. Right now I have one that's converting at 4% from free traffic in ezinearticles and about 5-7% through adwords. My goal is to create a top notch product and this is why I'm systematically using advanced split testing techniques and improving conversion with each week that passes. With this latest product the refund rate is lower then 0.5% because it really is a "magic pill" for this niche.
It depends on where the traffic is coming from, if it is from ppc then I would say that 1 in 50 is poor but if it from free marketing then this would be very good.
some products i promote convert between 20 to 50 hops, while other products don't seem to convert even after a couple of hundred hops, this is all from ezine articles and organic, no ppc. for me under 50 hops is good.
The product which converts under 100 hop is a good product. I had seen some products converts like crazy but then I had noticed a very high refund ratio. Its actually depends on how much money or energy your are investing and what you are getting in return.
this is the best i have been able to pull so far. my worst converting product at the moment is at 1:39. so i wouldn't say 1:100 is a good product and 1:500 is bad. sales indicate that there is a market for it and you may be able to convert at 1:10 something that is converting at 1:100 for everyone else. its just the matter of finding the right market for the product. you know, you can sell shit in this world, if you find a proctologist who is interested