What is considered a decent click to hop-through ratio for a landing page?(Number of clicks on ad compared to those who then click on my link to the vendor's sales page). Thanks
You should be aiming for about 50%+ don't forget the magic words... "Click Here" example: "Click Here To See The System That Made Me $10,000 In 7 Days!"
Use the exact keyword or phrases in the title of your ad. It has proven to get good clicks and higher CTR. Also putting your keywords in squre bracket for example [vitamins]. Your ad will appear for only vitamins. It is reduse your un wanted clicks.