What is a good banner click through rate?

Hi Guys,

Just doing a bit of research. What is considered a good click through rate for a banner campaign these days?

The product advertised is a financial one costing between £20,000 and £400,000 (so $40,000 to $800,000) and is on market-relavent major sites.

Also if you can chuck a reference in for the % that you quote, that would be great.

Cheers,
Ben

 

Personally, I see about 1 - 5 percent click through - banners aren't very effective these days. But to be fair I am using other forms of monetization and I have like 40 automatic money streams setup and people tend to click my adsense before banners (link in sig for info on streams of income). Banner 'clickers' have become somewhat of a niche in and of themselves in my opinion. The majority of people are banner-blind. However, 1 - 5 percent is still great, and I'm told you can easily expect 1 - 2 percent with good traffic, but conversion and action is another story - that depends completely upon WHERE the banner sends then - especially with something that expensive. Some people achieve much higher click through - but they don't get good quality traffic that returns.

I would lean on contextual and third-person recommendations before banners - but everyone still NEEDS banners to make their advertising/contextual content NOT be the ad of the page

To take action and Try it out is the main thing - a quote is a just a quote - only the performance on your site, with your implementation, and where you place it will give you a true answer. It depends where you put it.

I don't know if you are looking to market this banner for extra money on your own site, or if you are the banner owner, but the same truth applies. Good luck! let us know.

 

I am almost sure that interactive banners can get at least 5% CTR.

 

I don't personally see interactive banners. I block flash unless I allow it :blush:

 

It depends on what is being sold.

If it's on sex, free stuff, money-making, it's click-through rate is above average.

But with practically all banner ads, average rate is 1/4 to, maybe, 1%.

Sources: Askmen, iVillage, Yahoo, MSN, and a slew of smaller sites that have also told me.

Just ask them. Many are upfront about it.

 

see, Perry's numbers are even more conservative numbers than my A.M. has told me, and my own research has turned up.

Look into contextual marketing if you can. Speak directly to the people who you will be attracting - and never ever lie, always deliver the truth - but it doesn't mean that you HAVE to announce affiliation