Sorry if this has been covered but say you built up a website, You have adsense but you want some more traffic. What would you spend on adwords? How much more traffic do you see after using adwords for a week or month? Is it worth it? Thanks!
It really depends on your market, what your promoting etc... Normally I will calculate the maximum I am willing to lose on a conversion and be willing to lose 3x that to start with. So if the item has a 200 dollar markup and I'm willing to spend 150 per conversion I'll be willing to lose 450 when I first set up an ad for it.
Are you selling products or services? If you're looking to buy traffic using AdWords in the hopes that people click on your ads - and you have no products or services where yuo make a nice margin - you'll just be chasing pennies. You can start seeing substantial traffic within minutes of setting up an AdWords campaign.
I was afraid of this. I run a car automotive forum so until I start selling subscriptions or products I assume it's a waste of time to do adwords.
Depends. I've run AdWords campaigns for forums before that did not sell products. I viewed it as an investment in the forum's future. You can get some great members in your forums using AdWords.