What is a decent CTR?

Discussion in 'Google AdWords' started by Tralfamadorian, Mar 2, 2009.

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  1. nosf009

    nosf009 Well-Known Member

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    #21
    Well, my experience shows that < 1.5% is bad. Aim for atleast 2% or possibly more than 3%. i never saw more than 4% but if it's possible, why not. Just don't do anything that might get you kicked out of program.
    What I would say, healthy CTR is somewhat between 1.5-3%.
     
    nosf009, Mar 8, 2009 IP
  2. metros

    metros Notable Member

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    #22
    It is really depends on the Niche/Service.

    I have one with 3-4% CTR and one with 1%..
     
    metros, Mar 8, 2009 IP
  3. Tralfamadorian

    Tralfamadorian Peon

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    #23
    To the replies who had low (sub-1%) CTR: if your keyword is competitive there are only two ways to get CTR up. One is optimizing your ad. The other is paying up.
     
    Tralfamadorian, Mar 9, 2009 IP
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