They are somewhat like classifieds listings, we can put in business’s contact information, though we are not listing our url but these are important from search engines crawling point of view. Just making our business links on the sites, mentioning business on different sites like yellow pages does help in promotions. Thanks
A citation is a short, multi-part description of a specific information source.It provides the information that is needed to find the cited source.
In simplest terms it is a business name and mailing address with or without a website attached. In concept it is the same thing as a link in organic seo but works in local.