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What is 2015 google strategy

Discussion in 'Search Engine Optimization' started by Francisca Alves, Dec 23, 2014.

  1. #1
    Hello friends,

    I want to know what will be google strategy in upcoming year 2015.
    Is google update their terms or its working on same way ?

    Informative link will be prferable.
     
    Francisca Alves, Dec 23, 2014 IP
  2. Kristina Roy

    Kristina Roy Active Member

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    #2
    Kristina Roy, Dec 23, 2014 IP
  3. Dipendra Pokharel

    Dipendra Pokharel Member

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    #3
    Have you heard about security and Search Engine ranking ? Try adding SSL into your website which might help.
     
    Dipendra Pokharel, Dec 24, 2014 IP
  4. Steve Lang

    Steve Lang Peon

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    #4
    I heard of Google’s new patent: “Onsite and offsite search ranking results”. This could mean the end of PageRank era. See this article for more details:
    http://www.rssground.com/is-this-what-google-will-use-instead-of-the-pagerank-algorithm/
     
    Steve Lang, Dec 26, 2014 IP
  5. Tech Mob

    Tech Mob Member

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    #5
    For 2015 the top strategy is the CONTENT, and its a rumor out there about the ssl certificate. Google has planes for Chrome browser, marks HTTP sites as "non secure." If this proposal is adopted, the vast majority of sites are going to look risky in the eyes of the average surfer, and it may hide or confuse the surfer if there is a true problem with malware. This could end up with sites losing traffic for no valid reason.
     
    Tech Mob, Dec 27, 2014 IP
  6. Pillai.G

    Pillai.G Well-Known Member

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    #6
    Hey there,

    Hope you're doing great. Let me share some thoughts on the predictions of SEO for 2015.

    1. Get your website optimized more for mobile traffic.
    The recent studies has showed that mobile traffic is increasing rapidly compared to desktop traffic. Google has always stressed on having responsive websites that provides great user experience including mobile users. You can always check whether your website is responsive for mobile users at Google Webmaster Tools which provides mobile friendly test.

    2. Optimizing for other Search Engines including Yahoo, Bing and Baidu
    There has been huge debate whether other search engines come on board with Google to share bigger search engine market share. Moreover, some of the recent development in technology has suggested there are possibilities for other search engines to dominate the search market.

    It will be great to have right strategies implemented for greater visibility on other search engines rather than solely depending on Google.

    3. Stop focusing on keyword rankings
    If your SEO service provider or you still focusing on keyword rankings, you're doing it wrong. Ask yourself whether the conversion and revenue for your business is important or ranking 1st for certain keywords are important. What you will love to see?
    • We have made a great success with your SEO campaign and managed to get your website ranked 1st for your desired keyword. But we are unsure whether you will make great revenue!
    • The guest post we published on Entrepreneur.com has managed to bring in 30 links and increased revenue by 13%
    Ask yourself whether you want a report of your ranking or a remarkable ROI for your business.

    4. Increase social-media approach
    Social media networks has always been a platform used to share content with expectations to increase your sales. However, for now and coming years social media will be a realistic marketing platform or channel which provides customers to have greater engagement with your brand.Personal engagement with customers will increase your sales, leads and revenue. Moreover, it invite more opportunities in earning high quality links.

    5. Secured encryption.
    The recent Google update has mentioned that "HTTPS" will be considered as a ranking signal to boost Google ranking. Google believe that online users will have greater trust of websites with such implementation.
    There are significant cost for protecting data and information with HTTPS which uses SSL technology. You will require to get SSL certification to enable HTTPS for your website.

    I hope the above small predictions will help you with your SEO affords.
     
    Pillai.G, Dec 27, 2014 IP
  7. Vincentas

    Vincentas Active Member

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    Thanks, Pillai.G. This is really helpful!
     
    Vincentas, Dec 30, 2014 IP