I run an online shoe store and I notice alot of my large competitors writing a general description about the brand (nike,adidas, etc) and also the type of shoe(running,basketball, etc). They then have a very short description about the actual shoes that they're selling. Is this the way to go? I have normally written a nice original description of each shoe but this gets very hard especially with my inventory moving so fast. I was wondering what everyone thought about writing a general description with the info above (brand/style description) and then just writing small writeups on the actual shoes. This would cause alot of repeat content though on my product pages. What do you guys do? Thanks Eddie