Greetings All, If you haven't heard already Google and Yahoo established a joint advertising pact. The agreement enables Yahoo to run ads supplied by Google alongside Yahoo’s search results and on some of Yahoo's web properties in the United States and Canada. What impact do you think this will have? Why do you feel this way? Regards, HRB www.wowzzy.com "Bringing small business to the big table!"
Impact on what? All this will do is earn both companies more money, it will have 0 effect on search volumes.
I feel the domination of Google on the world wide web will grow more than ever before..For me, its a deal that will favor the king of search engine more than Yahoo...
There may be an impressive impact "if" the deal actually goes through. The U.S. Department of Justice will be reviewing the arrangement and both Google and Yahoo! have agreed to delay implementation of the deal for up to three and a half months as of June 12. For more, see: Google and Yahoo Announce Ad Deal.
It could be a good/ beneficial agreement if it makes it easier to advertise on both engines by managing a single ad campaign. I wouldn't like to predict whether the cost of advertising will rise or fall as a result though.
A good arrangement for Yahoo to avoid a Microsoft take-over perhaps and that's it about it. I don't think it will have any effect on ad networks or search marketing.