I would rejoice and enjoy huge profits from my much better positions in Yahoo and MSN aka Live search.
You'd have to go a hell of a long way to live a life more exciting and decadent then the one Heff has had.
I'd examine what part of the Google monopoly I could most easily duplicate and run hard to release a competing product. I certainly couldn't do a search engine, but an AJAX enabled email, Groups, etc - these are things that folks can still compete against.
Let's se... I would stop checking my AdSense every three to four hours. I would stop checking my rankings in the Google index I would stop checking my number of indexed pages in Google I would stop worrying about my PageRank What would I do with all my time? Please don't disapear Google
I don't think you understand exactly what bankruptcy is. When somebody or some company files bankruptcy it doesn't mean they shut down. It means that they are reconciling their debt or not paying all of it off. If you have looked at the G's earnings calls they are not going to be filing bankruptcy any time soon...
History of products and financial empires is always the same. Regardless of period of prosperity they all will fade sooner or later giving way to more powerful and young competitors. There are many variants of crashing and who knows which one is in store for great G? Anyway, all discussions, which keywords are "what if XXXXXX announces bankruptcy" have same questions and answers for any company. Of course there will be some other company to fight to be leading search provider for millions of users worldwide. "SEO is dead" is a widespread saying among loosers. Successful webmasters will always manage to find their online Klondike.
The search market share would be more evenly divided among the remaining major search engines. This would actually increase the sustainability of many websites relying on SE traffic through diversity. Right now if you are dropped from Google you have no shot of reaching 7/10 searchers. In this scenario if you were to get dropped from the top SE that may only eliminate 2/10 potential searchers. The same thing would also happen in the case of people relying on Adsense to monetize their sites. Other players would come into the game with more competition potentially increasing your cut per click.
Maybe it's just you Motter, that don't quite understand the humorous side to this kind of speculation... Of course the entire life that evolves around a concept - or universe - like Google will not be able to just disappear for good overnight. Not without a few replacements coming round to fill the void. And of course bankruptcy doesn't automatically mean that the business concept as it is known will vanish from the edge of the earth. It is just funny to speculate in "what-ifs", that's all /miko67
It's impossible for google to go bankrupt. They got so much money (cash) that they don't know what to do with it. Plus, their expense compared to their earnings is like nothing.
Nothing is impossible, especially in online business, where development of market is not regulated by usual laws. Yahoo was a giant just 6 years ago and now they're getting small piece of search traffic. Party Poker was one of leading poker rooms on web just few months ago and now they are beyond top ten.
lol yea well what ever all i know is that if Google was paying that well I would be earning more per click with adsense than with YPN
If you read my first post, it says I don't want posts saying it's not going to shut down, because we all know they want, yet we are assuming.
well, i'd be fcked. i get 100% of my income from G. i told all my clients to go to hell a long time ago. working for G sure beats working for a bunch of ignorant self-obsessed stingy jerks who think they own you 24/7 because of one lousy web deal. and i don't want to go back to trying to sell stuff online either. that was even worse. i suppose i would burn my computers and spend my days fishing (with an f) for a living, spending my nights drinking rhum and grilling freshly caught fish on the beach, instead of driving the mailer hard begging for backlinks. hmmmm.... i never thought about it but that might not be too bad. i might not be fcked after all. my ex-wife would be screwd royally tho.
by the way, it's not as big an IF as you guys make out. spending a billion on yootube? well it wasn't cash, but if it had been, i'd be on the beach already. if G make a few more silly purchases like that, plus a couple of bad quarters and/or class-actions, then here come the exec resignations, the new team will chop up the company, fill www.google.com chockablock with crap, 'improve' adsense, introduce stricter rules at the plex, and there goes your business model. i remember when pan-am was invincible... so was TWA. and so was enron and that huge telecom company, what was it called again? can't even remember.