How can i understand the site performance by analyzing the visitors? What it implies,if new visits is lower than returning visit? What are the steps involved, to overcome this issue?
My site is about Medical billing software(http://www.practicesuite.com/) and getting traffic from US. While checking google analytics the new visits is low compared to returning visit. How can I increase new visits? I am doing seo for my site but not getting results as expected! Please suggest some steps.
That means you have loyal visitors coming back again and again once they found your site if your number of new visitors is lower than returning = that's OK but if you think you should have or need more NEW visitors (who then return as well) then you simply have to get better SEO to make sure you are in the top 10 SERPS with as many different high traffic keywords/pages as possible. every single page is a potential entry page with individual title/keywords to attract more NEW visitors
Instead of comparing your new visitors to returning visitors, it would be a good idea to track if the number of new visitors are increasing. If it is increasing there is no problem and you are at the right track. "Returning visitors" is good thing, just means that your site interests them and they want to visit it again and again