I think I know what happens if I stop adding links- 1. PR drops 2. Serp ranking drops...... But what happens if I stop adding content? Does your pr drop- I know don't worry so much about PR! Do your serps drop or not improve? Does content have anything to do with either PR or Serps? If so, what! If I increase my output of content- does it help with PR or Serps. I assume that content has something to do with PR and SErps but how much does increasing it or decreasing the amount of conten affect SERPS, particularly? Sorry if this seems like a dumb question- perhaps I am just overlooking the obvious. Happens sometimes. Any help would be appreciated.