I have a few clickbank affiliate sites and wondered what an expected bounce rate should be, or something to aim for. It is fairly high at the moment, but hoping some better content can reduce that.
You need to give us far more information than that. Your design could be extremely poor, you may not be targeting relevant keywords are just two possibilities of thousands.
well to decrease the bounce rate you can try a good video embedded in your website, that is the current trend for any the bank affiliate website
Remember - if one user comes to one page and then finds exactly what they want and then click the back button without visiting another page on your site - no matter how much time they spend on that one page - it will be a bounce. So generally numbers in the 60% range are considered good in my oppinion if there are not other pages to click to.
Bounce rate can be more due to many reasons it could be poor website architecture, Target area, Keywords or relevant content and many more.. it would be more accurate to answer after seeing website.
It would depend on the type of site you have. If you have a long sales letter where you list the price, there is no incentive for the user to click "Buy" unless they're genuinely going to purchase the item. Usually the user will come back 4 or 5 times before he/she purchases if it all, so the more relevant stats would be things like time on page, % of new visitors, etc. Generally the longer you keep them engaged and reading, the better, but you'll need enough clear reminders and incentives for them to click that buy button.
To reduce your site's bounce rate you need to concentrate on targeted visitors. Use proper keyword for each page and always use clear and easy to read content.
I concentrate on traffic generation over bounce rate. Once traffic stops increasing, I'll concentrate on bounce rate.
Yes it is true if your site bounce rate under 20 to 40% so its not a big issues but 50% up its not appropriate for website.