I'm getting into the local/off-line lead gen business and one thing that puzzle me is google local search. Google doesn't write much about it, and going to http://local.google.com/ just goes to Google Maps. So what exactly is google local search and how does one optimize a website specifically for local search results (other than concentrate on the city/state keywords) Thanks
Local search by Google is a very good Google's program allowing you to advertise in you local geographic areas This is one of the ways how Google earns. Thanks