What exactly is Content Marketing?

Discussion in 'General Marketing' started by eric_wahlberg, Dec 13, 2016.

  1. #1
    I have a pretty simple question to ask.

    Can you tell me what exactly is Content Marketing? What exactly is involved in it?

    Thank You.
     
    eric_wahlberg, Dec 13, 2016 IP
  2. Intuz

    Intuz Member

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    #2
    Content marketing is use of content (visuals, blog post, article, infographics, PDF, PPT, eBooks) to help meet a marketing goal for your organization and making more people aware of your brand or your products.


    This guide will help you a lot understanding the deep of content marketing and strategies.
    https://www.quicksprout.com/the-advanced-guide-to-content-marketing/
     
    Intuz, Dec 14, 2016 IP
  3. Dana C. Beck

    Dana C. Beck Active Member

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    #3
    Content marketing can be a lot of things. But basically it's content that is useful, entertaining, informative, and helpful for readers who visit your website or read your post. Generally, it's not a post for whatever you're promoting but it provides value to the end user reading your content. The better the content in regards to value, the more followers you draw to you. Hope this helps... :D
     
    Dana C. Beck, Dec 14, 2016 IP
    GjB likes this.
  4. melprise

    melprise Well-Known Member

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    #4
    One easy way to know if you are doing content marketing is to find out if you can, in 1 or 2 sentences, summarize what value or help each bit of content you write is providing the reader. If you can't, you're just writing for the search engines, or to hawk a product. If you can summarize it, use the sentences as your article or post summary.
     
    melprise, Dec 14, 2016 IP
  5. Dana C. Beck

    Dana C. Beck Active Member

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    #5
    Great Point!! Well said.
     
    Dana C. Beck, Dec 14, 2016 IP
  6. marcko92

    marcko92 Peon

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    #6
    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
     
    marcko92, Dec 14, 2016 IP
  7. EmailGGG

    EmailGGG Greenhorn

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    #7
    Creative Content Marketing incites engagement with your brand, and help build a community of consummer arround it. This is all done through the creation and sharing of crucial information aimed at satisfying your businness objectives. The creativity to apply on your businesses Content Marketing will assist to your consumer behavior, leading to increased sales and an improved interaction with your brand and your target audience.

    If you need help regarding Content Marketing strategies, you could contact GGG Marketing through the ff:
    Website: https://gggmarketing.com/
    Email:
     
    EmailGGG, Dec 15, 2016 IP
  8. shmol

    shmol Peon

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    #8
    To me content marketing simply is writing content that is useful to your niche--it solves or gives them a solution to a problem they are having.

    Anything from blogging to writing articles, to facebook posts is content marketing.

    One of the benefits of content marketing is that once you have a piece of solid content you can then turn that into a video, blog post, article, combine several pieces of content and make an ebook or break the article into bits and tweet them out for several days.
     
    shmol, Dec 15, 2016 IP
  9. Chad Eztraffic

    Chad Eztraffic Member

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    #9
    I am sure you are familiar with Gopro cameras.

    They don't go out there promoting that their product can change the way we keep and share our exciting experiences but what they did was to create exciting videos (at first) to show people - their product is their go-to for capturing great experiences.

    That's, in a nutshell, is content marketing. It's the art of "showing people" what you have is great, instead of bragging to them how great your product is.

    I hope my answer helps.
     
    Chad Eztraffic, Dec 15, 2016 IP
  10. sweetlouise

    sweetlouise Well-Known Member

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    #10
    Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The key word here is “valuable.”
     
    sweetlouise, Dec 17, 2016 IP
  11. Bhawesh Bhatta

    Bhawesh Bhatta Greenhorn

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    #11
    In my view content marketing is basically creating something new in terms of texts, images, etc. that can be updated in the website. Content is the king. The more updated the content of a particular website the more people would be interested in viewing it. The content development process should be unique and creative. In simple words the content should be original in order to make it more appealing among the customers
     
    Bhawesh Bhatta, Dec 20, 2016 IP
  12. Kulbeer

    Kulbeer Greenhorn

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    #12
    Content marketing is not a new term, but its importance is evolving rapidly in the digital marketing. Content marketing is a technique to create and distribute unique, user-friendly, and informative content to your targeted audience. It can include website blogs, guest blogging, infographics, PPT's, PDF's, etc. Valuable content also plays vital role when it comes to achieving top search engine rankings. Please feel free to ask if need detailed explanation!
     
    Kulbeer, Jan 10, 2017 IP
  13. jamess101

    jamess101 Greenhorn

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    #13
    A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
     
    jamess101, Jan 12, 2017 IP
  14. Long Nguyen

    Long Nguyen Banned

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    #14
    To be simple, content marketing is the act of connecting consumers who have specific need with their solution via content.
     
    Long Nguyen, Jan 12, 2017 IP
  15. CrankIt

    CrankIt Greenhorn

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    #15
    Agree -- and a Great Content Marketer can write for both -- audience and search engines.
     
    CrankIt, Jan 19, 2017 IP