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What Exactly Is A "Post Engagement" For Facebook Ads?

Discussion in 'Facebook' started by Captain_Ambiguous, Jan 3, 2016.

  1. #1
    Earlier this morning I decided to try out Facebook ads for a day, just to jump start a new page. So I boosted one of my posts and I've been monitoring it since.

    Now according to the ad manager on Facebook, my post has received 8 engagements :confused: But I'm hard pressed to figure out what that means. There are no new likes on the post, or on the page. There are no shares (as far as I can tell) and no comments.

    So what exactly does "engagement" mean? That somebody paused for a second as they scrolled through their feed?
     
    Captain_Ambiguous, Jan 3, 2016 IP
  2. Captain_Ambiguous

    Captain_Ambiguous Active Member

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    Think I have the answer. Clicking on the post counts as an engagement even if they don't do anything.
     
    Captain_Ambiguous, Jan 3, 2016 IP