Earlier this morning I decided to try out Facebook ads for a day, just to jump start a new page. So I boosted one of my posts and I've been monitoring it since. Now according to the ad manager on Facebook, my post has received 8 engagements But I'm hard pressed to figure out what that means. There are no new likes on the post, or on the page. There are no shares (as far as I can tell) and no comments. So what exactly does "engagement" mean? That somebody paused for a second as they scrolled through their feed?
Think I have the answer. Clicking on the post counts as an engagement even if they don't do anything.