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What exactly is a good eCPM?

Discussion in 'Reporting & Stats' started by Davey Crocket, Aug 10, 2005.

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  1. #1
    Definition:
    "Effective CPM - Cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00."

    What is a good eCPM ratio?
     
    Davey Crocket, Aug 10, 2005 IP
  2. dct

    dct Finder of cool gadgets

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    #2
    I'd like to hear other peoples views on this also, for me a good eCPM is $20 and up, I have a range of sites the lowest has a aCPM of under $1 whilst the highest is in the $20s but I'm not just talking Adsense but combined earnings.
     
    dct, Aug 10, 2005 IP
  3. redbull

    redbull Active Member

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    #3
    my sites do not perform well in adsense and i have an ecpm of around $0.30 cents total...i would consider a good adsense ecpm to be from 1-3$...anything higher than this is outstanding.
     
    redbull, Aug 10, 2005 IP
  4. lorien1973

    lorien1973 Notable Member

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    #4
    TOS doesn't permit ECPM discussion. Only amount earned.
     
    lorien1973, Aug 10, 2005 IP
  5. PioneerGold

    PioneerGold Well-Known Member

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    #5
    Well, there are lots of people getting outstanding results.

    On one thread, someone said they had an Adsense eCPM of $200!!!! Of course, it wasn't a lot of traffic, but it did get them $2700 after a couple of months.

    I read an article saying, typically, online advertising nets $5-$6 eCPM. But, with Adsense, the potential is much higher.
     
    PioneerGold, Aug 10, 2005 IP
  6. dct

    dct Finder of cool gadgets

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    #6
    Must admit I never noticed this was in the Adsense forum I just saw it as a new post, just for info the figures I gave were overall and Adsense isn't the primary factor in them.
     
    dct, Aug 10, 2005 IP
  7. Davey Crocket

    Davey Crocket Well-Known Member

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    #7
    How would Google know who we are...Can they lookup our Adsense accounts?


    PICKUP LINES FOR COMPUTER GEEKS

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    - Hey, how 'bout I take off your cover and insert a bigger CPU.

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    - Need me to unzip your files?

    - If you were an ISP, I'd dial you all day long!

    - I'll bet my hard drive is the biggest you've ever seen!

    - I've got a 21 inch...

    - I'd get a T3 to watch your streaming video...

    - Your homepage or mine?
     
    Davey Crocket, Aug 11, 2005 IP
  8. dct

    dct Finder of cool gadgets

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    #8
    That is not the point if they say you shouldn't do it then you shouldn't do it. Just because nobody would know if you broke a rul doesn't make breaking a rule right IMO
     
    dct, Aug 11, 2005 IP
    classifieds likes this.
  9. sji2671

    sji2671 Self Made Mind

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    #9
    And when your friends brothers mothers son makes a post to say he was banned from adsense for invalid clicks and his account is closed I guess he would want sympathy for breaking the TOS?? and the fact that he can't remember talking about CPM will not get his account re-instated.
     
    sji2671, Aug 11, 2005 IP
  10. lorien1973

    lorien1973 Notable Member

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    #10
    Well, if you come back in a few days and say Google banned me. Don't ask why.

    Why take the chance, especially for a trivial conversation such as this.
     
    lorien1973, Aug 11, 2005 IP