I get fair traffic to my site. My average for impressions runs around 1k range but the eCPM is highly unreliable. Sometimes it's as high as $31 and sometimes its as low as $0.41. What exactly does it depend upon?? And how exactly can I increase or at least maintain a good eCPM? Coz a higher eCPM will get me whatever it shows as impressions are usually around 1000 everyday. Also, what according to you is a good eCPM?? Take a look at my sites: www.sturly.com/hyper www.sturly.com/hardcore