I have seen some people selling websites that say they have "Verified" Google Analytics Data - what exactly does that mean? Is there a special verification process or is it just the usual analytics data that you register your site with google and put the code on your site?
If one has Google Analytics set up for the website, the ownership can be verified with Google Analytics asynchronous tracking code snippet on your site’s root directory. This authenticates the Google webmaster tools with GA tracking code. Its ideally the usual data you register on the site.
Within GA you can email reports to third parties (e.g. website auction marketplaces). The marketplace then publishes these reports. Because they came directly from GA, they know they haven't been tampered with and are 'verified'.
Thanks Jaish_D and mephisto - Both comments are great - and will help me when I either want to verify my site or purchase one from someone else.
The same thing when you sign up for an account and then paste the code on your site, this is the verification of GA.
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I was going through the details of GA on wiki,and found a fact that it is aimed for the marketers mainly and not the webmasters and technologists.. But I think,it is mostly used by webmasters to get the statistical details of the traffic to their site..!! 'GA verified data' symbolizes the statistics presented by the website is in accordance with the Google Analytics