Hi- I am learning everyday about search engine marketing, getting quite addicted! A friend sent me a link to our Alexa ranking and I was curious if anyone could help me understand what this traffic number actually means and is this a good rank? If it is not good, what improves it? Very much appreciated. Here is the link he sent me hopefully this works: http://www.alexa.com/data/details?amzn_id=alexa65-tb-20&url=http://www.amassmag.com Thx, Jay at Amass Magazine
It's a traffic ranking. The lower the better. Your ranking means that you are ranked 772,242 for most traffic of websites on the internet. Only those with the Alexa toolbar send traffic data back, so it's not very accurate in most cases. An alexa under 100,000 is considered descent, but can easily be skewed by the demographics of your users. Websites with alot of experienced web users and webmasters are more likely to have the toolbar installed. For example, I have one site that gets 1300 uniques / day and is not webmaster oriented. It's Alexa is ranking is 441k Another website I have gets 200 uniques a day, and is webmaster related. It's Alexa is 69k. Note that I do not use the Alexa toolbar. In most cases, simply installing the toolbar yourself and visiting your site in the course of your daily routine will get you around the 100k mark.