What does % served mean?

Discussion in 'Google AdWords' started by cinque88, Aug 1, 2011.

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  1. #1
    Under the Ads tab there is a column that says: % served. Then for each add it shows a percentage, what does this information mean?

    Thanks!
     
    cinque88, Aug 1, 2011 IP
  2. Natively

    Natively Active Member

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    #2
    It stands for the percentage of impressions served by the ad, relatively to the total amount of impressions for the same ad group.
    (For a given date range)
     
    Natively, Aug 2, 2011 IP
  3. Jaish_D

    Jaish_D Peon

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    #3
    % served is the amount of times that particular ad was shown for keywords impressions in the adgroup that ad has been. Example: Say you have 20 impressions for the Ad Group and Ad1 served is 50%, which means the ad1 was shown 10 times out of the 20 impressions.
     
    Jaish_D, Aug 2, 2011 IP