What Does Panama Consider A Good CTR?

Discussion in 'Yahoo Search Marketing' started by natekapi, Feb 16, 2007.

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  1. #1
    I've always wondered what is considered a "good" or above average CTR and I figured its even more important than ever with Yahoo/Panamas new ranking model.

    So what % is considered good? anything above 1 or 2%? 5%?
     
    natekapi, Feb 16, 2007 IP
  2. jmaresca2006

    jmaresca2006 Peon

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    #2
    well yahoos new ranking model just considers quality scoring. it is not focused on ctr like adwords.
     
    jmaresca2006, Feb 16, 2007 IP
  3. natekapi

    natekapi Peon

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    #3
    Oh yeah your right! They say that they're planning to incorporate things like CTR into the ranking model in the future tho.

    Guess I really need to focus on getting that quality score bar up all the way for all my ad groups and campaigns then!
     
    natekapi, Feb 16, 2007 IP