hi, I can see that there are different ways of being a hosting reseller. However I get this impression that a reseller just has to be more marketing-oriented rather than technical oriented. Is this correct? If it is, then I might qualify to be a hosting reseller ^_^
Starting a Reseller Hosting is quite simple. All you need to do is find a reliable hosting provider. The hosting provider will offer Backend support to your customers, so you do not have to be technically sound.
as a reseller, you just resell the hosting plans. how you do it is entirely up to you. you can do online or offline promotion, SEO, PPC, etc. if you are not technical and an experienced marketer, then you can get the technical parts outsourced.
A reseller is responsible for interfacing with his/her own customer base, but any hardware, software and connectivity problems are typically forwarded to the server provider from whom the reseller plan was purchased. Being a profitable reseller firm usually involves extensive advertising to get customers.
You need a dedicated server or a good VPS to do that, if you want to maintain quality and have full control over your server environment. Other wise you can get a master/alpha kind of account from a provider. You will have to design/create your own site, may be start with a template available at many places all over the internet.