Im new to the adsense world so i know ppc means pay per click what are the other words mean like cpm , CTR and there is a few other ones don't remember now Thank you
Hello Dear, As you know these words are used in google advetising such google adsense and google adwords. CPM refers to Cost Per Thousand Impressions ie. No. of advertisements appear on all websites and CTR refers to Cost Through Rate
Cpm - cost per thousand impressions. With cpm you earn money for displaying ads, no need to click on ads to earn money. With cpm you earn for every 1,000 ad impressions. Ctr - Click through rate. Ctr is a click through rate, it compared your click to your impressions. Click through rate
CTR - Click-Through Rate The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness. The click-through rate is also used for other than advertisements. For example, it can measure how many times people click a link to go to another part of the Web site. See pay-per-click, banner ad, conversion rate and CPM.
Cpm - cost per thousand impressions. eCpm - effective (average) cost per thousand impressions The "e" states the effective, just like average.
It's easier to remember, cost per thousand impressions. Some people don' know how long a mile is, lol.
Here are some more definations # CTR - Click-through rate # CPI - Cost Per Impression # PPC - Pay per click # CPA - Cost Per Action or Acquisition # Internet marketing # CPC - Cost Per Click # eCPA - effective Cost Per Action Detail Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand) , is a commonly used measurement in advertising. Radio, television, newspaper, magazine, Out-of-home advertising and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers (CPM). It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad. An example of computing the CPM: 1. Total cost for running the ad is $15,000. 2. The total audience is 2,400,000 people. 3. CPM is calculated as CPM = $15,000/(2,400,000/1000) = $6.25 eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when experimenting, you can use eCPM to compare your results. But what if your site doesn't receive enough impressions to have a large sample size? Even for smaller sites, eCPM can be a useful statistic to track ad performance. I think its enough 4 understanding even if any1 is beginner.