I agree with Seojet, but I would add that you should consider a deadline you may have. If you have time and resources, you could actually go after more competitive keywords expecting good results.
I agree to Shakiba. Competitive analysis is the process of collecting all the information related to your competitors. This includes Their product strategy Marketing techniques Strength and weakness team leaders and their strength etc Avoid competition at any cost. It does not worth your time and money. Instead, focus on building a unique strategy for your business. If there is much competition, the market will balance out , and the profit will become less to nil.