what does click through rate mean[ctr]

Discussion in 'Reporting & Stats' started by Theozard, Oct 17, 2006.

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  1. #1
    and how does it affect the website?
     
    Theozard, Oct 17, 2006 IP
  2. Richie_Ni

    Richie_Ni Illustrious Member

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    #2
    In AdSense publisher reports, clickthrough rate (CTR) is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is shown, depending on the type of impressions you're viewing. (Source)
     
    Richie_Ni, Oct 17, 2006 IP
  3. kemus

    kemus Guest

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    #3
    If CTR is low, it means the ad isnt seen much, or it isnt appealing/interesting

    If CTR is high, be happy. :D
     
    kemus, Oct 17, 2006 IP