I find a keyword, which is estimated about $25 per click in Google Traffic Estimator. However, I just get less than $2 per click. I am puzzled. Someone tell me what does adsense price depend on? Thanks very much!
"I just get less than $2 per click" You are lucky. Many people, including me, get $0.03 per click I never heard anyone getting a $25 click.
you got it all wrong: Just because you have a spreadsheet that indicates a keyword is worth a certain amount, does not mean that that was the actual bid for the keyword: You have to remember that for highly competitive keywords - several bids are being made. Your ad may be reflective of someone who only bid $5.00 for the keyword, or even less. Google's share of the successful bid is not quite as high as you may think.