What do you track? and how do you track it?

I'm wondering, when you are working on a search engine optimization, what is everything that you keep track off? what numbers? words? figures?

How do you keep track of this? using off-the-shelf software? by hand? excel spread sheet?

Also what would you consider to be your most important number or when do you finally "know" that your page is fully optimized?

 

Personally, I've been doing it long enough and worked with professional companies to know what I'm doing when I start a new project. It's just like riding a bike now.

Hit you meta tags, make sure you have a good internal link structure and think like a crawlerbot; what parts of the page are going to get crawled first. There's a lot more, but that's some of it to think of.

The only thing I REALLY keep track of is stats. If everything is working, as it should, then the stats should be going up every month. Enough said.

 

Search Engine Optimization is all about link building, either it is one-way links or exchanging links with the related website and keep tracking of all the details and update once in a week.

 

Rankings is the bottom line at the end of the day. You can use the Keyword Tool on DP to track keyword rankings on Google, Yahoo, and MSN.

http://www.digitalpoint.com/tools/keywords/

 

I look at 4 things:

1. Number of unique visitors
2. Actual rankings in the 3 search egnines for my keywords
3. Source of my traffic
4. Income

In that order.