pretty short and sweet. 7/10? Depends what you are using it for. If its to use as an email service (say with google apps) and you want unlimited addresses, say facebook@domain, twitter@yourdomain etc etc then nice and short and easy. Hosting a website cool But to give to people down the phone in the pub, you need an easy to use domain. dot com or dot net/org at push are the only way. I have a short domain name I use on the web, But for people to people stuff I use my me.com email address.