Recently, my Dress Shop site's PR updates and the PR is going to 4, but the traffic is dropping. What is happening to my site? The background of the site is purple, and some coupon promotion is showing on the top the site. Some customers told me that my site is a little confused and bad user experience, but I do not know how to make a new design for my site. My site is: www.dressesshop.com What do you think of the design of my site, please? Please give me some suggestions to improve the user experience of my site.