I wanted to try something different with my marketing strategy for http://the-successful-online-blogging-story.com/ and decided to go with a bland look but quality information on the front page. What do you think of it? Is it too informal with no images or fancy text? Will buyers read the information without eye popping stuff? Thanks for your advice.
It's not so much the flashy graphics which is the problem. The sales letter is the problem. You need a proper sales letter, and your current sales letter lacks some of the fundamental components that a successful sales page needs. Go to: http://www.writing-business-letters.com/sales-letters.html And read up on the simple yet effective AIDA principle which you could implement for your sales letter.
Mate I went there with the intention of reading the whole thing and giving you a detailed answer, but then I clicked close straight away as will your readers. It's not about flashy its about grabbing their attention and that sales page does not.