Hello All, I was thinking about starting a podcast for a website of mine and was wondering if the SEO side of these videos are valuable. I just want to know your thoughts on video marketing from an SEO standpoint and if you would like to share your methods for marketing videos that would be great as well! What really matters to the search engines with videos and such... Thanks, Nick
Video's a great for three reasons: 1) You can submit them to video search engines like YouTube, which opens your company to a completely new audience 2) If they're popular on those sites, then they can appear in search results even if your site doesn't - another way to get a presence in the search results. 3) If they're good videos then they're great linkbait - people will link to them naturally, increasing inbound links to your site. The trick is to hold something back a bit on your submissions to YouTube etc. - maybe delay submission for a few weeks and put at the end of the video "for more videos like this, see www.mysite.com". But low quality videos that users aren't interested in are not very helpful - so don't just do video for the sake of doing it.
I watch videos all the time that instruct on stuff I want to learn about. I also worked with my forum members to create a few videos promoting our site. One of them turned out really good. Put them on Youtube even though youtube is nofollow because a lot more people are likely to see it there.
New Video Submission Marketing Strategy, becomes more important for every online retailer to analyze the video marketing strategy argument. The video presentation is as important as article submission, press releases and various other tools available to Internet marketers. Many people are moving away from traditional sources of entertainment such as television and the Internet to research to satisfy their entertainment needs. And this does not mean that you can download music videos and movies on video distribution sites. It may be some promotional videos, how to make videos and movie trailers of big speeches and announcements. clever marketing can tap into this market for more sales and grow their business.