I see a lot more relevant ads ( for me) and I like it. Even clicked some. Interest-based advertising enables advertisers to reach users based on their interests (e.g. 'sports enthusiasts'), and allows them to show ads based on a user's previous interactions with them, such as visits to advertiser websites. To complement interest-based advertising, the Ads Preferences Manager lets users view and edit their interest categories. Interest-based advertising should help monetize your website more efficiently, increase value for advertisers, and provide a better experience for users.
Sounds good. It's more focused and likely to be successful than traditional means of advertisements. I'd use it.
Looks good in the beggining and personally, I think that it will benefit advertisers more than the publishers. But then again its too early to tell what its gonna give us publishers. Thanks JulieV
This means more clicks which sounds good for publishers to. I really like the ads , everything mixed up - football,TV, affiliate all in one place ( in my case )
I dont think they have started serving interest based ads. yet. I will wait for reports to come from other publishers before jumping in.
I know how to opt out, but HOW DO I OPT IN??? And how do i know if my ads have started serving interest-based ads?
http://adsense.blogspot.com/?utm_source=aso&utm_campaign=ww-en_US-et-asfe&utm_medium=link This is from adsense blog.