For a small business , do you think advertising in social network like orkut help to reap profits? How does advertising in social networks work ?
I believe it could - IF done correctly. When advertising on social media sites like orkut, your greatest benefit will be in the pin point targeting you're able to do. Social media sites contain millions of profiles - those millions of profiles have TONS personal information about each individual who owns the profile. Information such as: Date of birth Place of employment Relationship status A person's likes and interests Hobbies Groups he/she is involved in Parent or no parent The list goes on and on, but basically, ads on social media sites allow you to target this information. If done correctly, this is way more powerful than coming up with a list of keywords for traditional seach engine ads.
Facebook is the best especilly with a facebook fan page and ads. Google ppc is too expensive now a days. Youtube i heard is also good. Twitter is good but takes much more time to figure it out.
Advertise at Social Networks helps in brand awareness more than creating the sales. You will only able to generate the sales when people know about your company. There are a lot of users in Social Networks site, it is somehow rather difficult to target your targetted market. It is kind of waste if your products/services target only certain group of people.