haha that's a very broad question, you want to figure out what niche to focus their news site on? Shouldn't the news portal be related to whatever business this company is in? My guess is that most people on this forum are into business, marketing, internet, technology, web 2.0, social networking and internet marketing. That's what I normally search for!
That is exactly what I'm thinking.... It's one thing to be incompetent.. but to let the world know it... LOL