okay using the keyword tracker tool i get this but if you notice it is in the "broad" selection what exactly does this mean ? i would think it means that 2 million people searched for that phrase . . . but then when you put it into "exact" it drops down to 2400 so what does it mean when it is in "broad" if it is a key phrase ?
okay so this is right of of the google site : https://adwords.google.com/support/bin/answer.py?answer=6324&ctx=tltp Broad Match - This is the default option. If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads may appear when users search for tennis and shoes, in any order, and possibly along with other terms. For example, your ad may appear for the queries buy tennis shoes and tennis sneakers but not tennis players. Your ads may also appear on relevant variations of your keyword phrases and plurals, as well as some related keywords and phrases via our so does that mean if i own an EXACT match for that keyword phrase i will get some visibility ?