For background I've had a adwords account for a few months and have a campaign set up for this site silentbug(dot)com which is currently paused. When I first started running ads I was getting about four orders a week spending about $5 a day on ads. I then changed the keywords and the orders when to about two a month. (I know I should have just left it alone)! So here is my question for those of you that know so much more about this whole process that I do (which would be all of you ). If this was you site and you were choosing key words what words would you use and what would you do to improve on the site itself to improve sales once they got there? Thanks for taking the time to look, any and all thoughts will be appreciated! hlq
I would create more adgroups with additional relevant keywords. When you find a winner, milk it for all you can.
I agree with cbogey88. Add more long-tailed keywords. Like a 3-4 words. Use wordtracker to find good and relevant long-tailed keywords.