What Do you consider is a good CTR on adwords ?

What Do you consider is a good CTR on adwords ?

Or at least what is your CTR .

I had :

1.49% - 8%

 

I consider 2.5% ~ 4.0% a good CTR%

This 1.49% means that you are on the correct path and you can still improve that ad CTR%

 

I consider the CTR of 1.0% good. Of course, you should always try to improve - there's no limit for that.

 

I've achieved 15-20% on a long term campaign in a specific market category. Average ranking is 1.5 or thereabouts. for a term ranking 3 or 4, I would consider 3 to 5% acceptable.

 

CTR is dependent on your industry and your keyword phrases

Conversions (sales/orders/sign-ups) are much more important.

 

I completely agree with this.

I have some campaigns that are turning 15 - 20% long term and I have some that will never break 2%.

CTR should definitely not be the main concern when running a PPC campaign, Adwords or anything else. Further more, a targeted campaign with a low CTR is much more valuable than getting a ton of un-targeted traffic. Un-targeted traffic will only cost you extra without any increase ROI. Im not sure what your CPC's are, but if you ever have to run a campaign for an industry where the CPC prices are above $10, or even $5, you will quickly realize how much money un-targeted traffic can waste.

 

I understand Google's reasoning for deteming quality score based on CTR (to get more money of course ). Every ad takes up space on a page and if the CTR is low and people are clicking natural results, Google isn't happy.

But.... I don't really worry about CTR% too much. I write my ads for conversions not clicks. I don't get charged per impression, so I don't want a visitor to click my ad unless they want what I have.

Untargetted traffic is like no traffic at all IMO.

A good CTR is between 0-100% where the most conversions can be made.

 

what's your conversion rates?

Now that's a great question ;-)

 

Hi , thanks all for your input .

I asked because I got big CTR (8-10%) but conversions were low , wrote another ads with better conversions but low CTR ( 1.5- 3% ) and was wondering which is a good CTR for Google so my ads show up in results .

As I understand the min CTR so my ads show up in results would be 2-4% .

Thanks again.

 

Not neccesarily.... I have some ads just under one percent that have been there for months.

 

I gather 0.5% was the old minimal. Now days, you can have the lowest CTR, and as long as your CPC is high enough, it will be shown.

Going to the original question. For affiliate marketing, I consider anything above 1% to be a Godsend.

For specific industries that are now too AdWords competitive, 1.5%+ is good.

Like others have said, *conversion* is king! That's where the money is.

 

it should range anywhere between 1-5%! Can be higher but not below 1!

 

> I got big CTR (8-10%) but conversions were low , wrote another ads with better conversions but low CTR ( 1.5- 3% )

Look at conversions per 1000. I multiply CTR and conversion. Higher number wins. Obviously, between CTRs of 3% and 9%, the conversions have to be three times at 3% CTR than 9%. I'm guessing you are better off with a 9% CTR because I conversions being three times the rate for one ad than another are rare.

 

You can sometimes get caught up with CTR, I agree with those that ask about conversions as that is the best question IMO.

Depending on your level of granularity, I have consistently had 10% with a great conversion rate, that is with having a different ad per each keyword and dynamic landing pages.

Ray

 

I am running Campaign for "Bookkeeping Services" in sydney, I could reach 1-3% CTR after disabling content network, but i couldn't make a single conversions per day; pls suggest me ur valuable suggestions, how much CTR maximum i could reach for this industry and conversions %?

 

For content my ctr is 0.22% and for search it is 1+

what u say is it ok or not?

 

Given Adwords is competitive that creates inconsistancy in keyword auction price & ranking and with a low budget...
1. i change my start time differently by 15-min every day -- with a campaign spread of 10 hours or more
2. which in turn extends & changes the ending time variable of campaign.
3. I also change my keyword % percentage bid price hourly by 5% to create a mashup on ctr rates and conversions!
4. i also seperate my keywords with no more than 3 search phrases per adgroup and 20 plus negative keywords in each adgroup! To insure relevancy!


My question is does anyone have this same strategy and what are the negatives to this game plan?

Regards Jeff

 

Good CTR is always interlinked with the ROI you getting... any way some where around 5% is really good... bcoz tht is the max i have seen

 

CTR is relative. I manage a campaign where, even though ads are near the top, I can't get much pass 3%. It just that way for that niche. Other campaigns, I have CTRs 10% or more for ads in 4-6 position. But as many have said, it's also about the ROI. I'd take an ad with 4% CTR and 3% conversion over an ad with 9% CTR and 1% conversion any day.

 

It is relative. It depends what your selling. Is it the 1cent click or the $10,000commission? It's a subjective analysis.