What do you class as spam?

What do you class as spam in the social marketing world?

 

any and every email received without having asked for it beforehand!
if I need information, I search and contact the supplier - that is solicited mail
anything else is unsolicited mail and thus SPAM and belongs blacklisted

exceptions may be when persons subscribe to mail lists or member lists clearly defined to send out certain mail a certain number of time per month or year - like newsletter subscriptions

 

I mean spam within the social media sites, what do you class as spam?

 

Spam in the social media is anything that is posted to gain a link for traffic to a site.

 

Doesn't that encompass a lot of the social media posts out there, though? Sure, some people use facebook to keep up with the comings and goings of friends and family, but these days, a lot of people are there only to generate links. FB and Twitter have bent over backward to aid in that, so I would have to wonder whether calling a tweet spam is really accurate.
Now, if you said ... "to gain a link in order to SELL you something", I'd agree 100%.