As a merchant I have observed that PPC Affiliates usually asks for more commission, this make sense too because if they are spending on Keyword bidding then radically their operating cost increases that’s why they ask for more commission. My Question is should we give concern over such requests because this strategy will lower the revenue and competition with same keywords in which we are doing PPC. How to discriminate? Will PPC affiliate give a thought to not to bid on Company’s own bidding keywords?