I've heard all the talk about NOT spamming your website. This includes not using Keywords unrelated to site and keyword stuffing. How do search engines decide what is spam, unrelated and keyword stuffing? Example: Say if I own a website related to ART. The site includes articles, directory and forums. Each section has it's own categories and content. Each page has the navigation bar and since it's an ART related website, I'd want the navigation to look like this? Art Articles/ Art Directory/ Art Forums One the home page I might post something like this? Love The Work Of Art? If so, you've come to the right place! The professionals at Art.com are dedicated in providing you with up-to-the-minute Art news and views right at your fingertips! Click on the Art articles link to read or submit content. If you're looking for something with a little more sizzle, be sure to check out the editorials, written by fanatics! Have something you want to say? No problem. Visit the Art Forums and chat with fellow painters, collectors and dealers from all four corners of the globe. Finally, take a peek at the Art Directory. Here, you can find quick links to all your favorite Art and websites. Surfing was never made so easy! <Title Tag> Art Portal: Your resources including articles, directory and forums.</title tag> Would this be looked at as spam? Or so I Rename the navigation bar to read, Articles/Directory/Forums. Then in the content of the home page named the link to the articles page as Art Articles? And when they click that link the title tag would read, "Art Articles: Read about your favorite art work and authors." And in that content use the keyword phrases, Art Articles? Any help would be greatly appreciated. I can design websites and all, but trying to understand this spam search engine crap is not easy.