We're going to be launching a massive AdWords campaign in the next couple of weeks. We have several thousand audio book titles that we want to add to Ad Words and I'm trying to figure out the most efficient way to do this. We could just do broad-matching on terms like audio books but we would rather direct people to the individual pages that the products are on. This will require a separate ad group for each product and we're comfortable with that. My main question is what tools might be out there to help to automate at least a part of this process? I'm guessing that the "big boys" (Amazon, eBay, etc.) have a relationship with Google that allows them to do some sort of a database upload directly into Ad Words. Is there anything that's available to us little guys? Any general recommendations for how best to proceed?
I use the API and some custom-written Perl scripts to manage my Adwords campaigns. There are plenty of code examples on the Google site: http://www.google.com/apis/adwords/
I think some of the bulk features are only available to larger advertisers. I'm not sure, maybe you could contact your Adwords rep. And then let us know what they say of course.
I haven't been able to bulk upload items (ads, keywords, etc.) but did get the option to download everything in a single click. Had to ask my rep for it and don't know that it's available to the "general public". It's helpful (critical?) to be able to pull all the data and analyze it offline when you have thousands of keywords and ads.
But it seems like the APIs only allow a very minimal number of calls. How do you do any effective mining of the keywords using those APIs. By my estimation you can only do 40 searches per month before being shut off.
Don't confuse google search api with the adwords api. The adwords api quota is allocated according to the size and expenditure of your account. See http://www.google.com/support/adwordsapi/bin/answer.py?answer=15127&topic=-1 It seems you can find what you need here (dynamic ads from your database): http://www.podium.co.il/advanceDetails.aspx?menuLevel2=3_2
Hi, I'm always thinking simple. Wy not make a landing page with a search field. Like google itself? From there you can proceed.
My solution was to think, act and breathe like Google This means that whenever someone clicks on my ad, I extract the keywords that they were searching for on google and apply it to the landing page. This way, the page is always relevant for the visitor! Since my website is a price search engine with millions of products (affiliated of course) people can always find what they're looking for. However, I am also looking for ways to automate the Adwords process. If I could create a ad with a direct link to every single product that I have my conversion would rock skyhigh
I'm guessing it is just a case of getting to grips with the API which should be plenty flexible enough for all this. You might need a coder