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What do I need to know about copywriting?

Discussion in 'Copywriting' started by Sergpop, Feb 7, 2020.

  1. jrbiz

    jrbiz Acclaimed Member

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    #21
    There is a time and place for all types of copy, long, short, medium, etc. There are also a lot of buttons that can be pushed on the reader. It really depends on the audience and the goal of the piece. That is perhaps the most fascinating thing about copywriting: it can reflect the vast diversity of the human condition, IMO.
    SEMrush
     
    jrbiz, Feb 21, 2020 IP
    JoeSpirit and JEET like this.
    SEMrush
  2. Sam Sabir

    Sam Sabir Greenhorn

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    #22
    Copywriting focuses on the art of selling with words, so you need to phrase your offers in an irresistible format. Apart from that, you need to know the basic AIDA formula:
    A=Attention: Grab your audience's attention
    I= Interest: Develop their interest by turning features into benefits
    D= Desire: By now, they should feel an urge to buy your product
    A= Action: The final leap aka them turning into reliable customers
     
    Sam Sabir, Mar 4, 2020 IP
  3. Sam Sabir

    Sam Sabir Greenhorn

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    #23
    Copywriting involves a genuine interaction with your readers about relevant and helpful information using creative and direct approaches. Keep the SEO guidelines for writing content in mind so you can enhance the visibility of your content to the right audiences. Moreover, you will learn the more you write, so keep writing and keep checking the authenticity of your material with Yoast SEO or other similar tool and optimize it accordingly.
     
    Sam Sabir, Mar 31, 2020 IP
  4. JoeSpirit

    JoeSpirit Active Member

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    #24
    Tell me more about how SEO applies to copywriting (the act of presenting marketing messages to a potential customer). Are you saying that following SEO guidelines will serve to get more organic eyes on your sales piece? Or are you saying that it serves better to influence the buying decision?
     
    JoeSpirit, Apr 1, 2020 IP
    jrbiz likes this.
  5. kerlly Butler

    kerlly Butler Greenhorn

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    #25
    for knowledge go for reading quotes of the authors. quotes are simple saying but are effective because of being a though provoking.
    then write your small quotes on different issues or topic. You will easily get on the ability. GOOD LUCK
     
    kerlly Butler, Jun 21, 2020 IP
  6. JoeSpirit

    JoeSpirit Active Member

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    #26
    I see the value in studying the sales pieces of copywriters. But I'm not sure I understand how their individual quotes serve to help one learn the art of writing copy. Would you give me a better more explanation about your post?
     
    JoeSpirit, Jun 22, 2020 IP