We spend the bulk of our advertising dollars on very measurable online campaigns. We do a little print advertising and I have one contract that is up for renewal. In the past I think we always paid what they quoted us. They quoted a price 15% higher than last year. I have already told them that we would need a lower price and a better package this year. I was wondering what is the norm these days for what is paid versus what is quoted in magazine advertising. Any input is appreciated.