As I noticed in last message I am doing on family travel portal. We have with team a good idea, but we are weak at SEO. We decided to hire a SEO expert, but we are carefull about idea. So we will hire SEO just 1 week before portal will be on the web. Please tell me what do we need to be carefull when we are developing portal, which matters are difficult to solve after portal is done. Do we need to be carefull what slogan do we choice? Do we need to be carefull which titles do we write? Do we need to be carefull which words do we choice for text? Thank you
Definitely the latter two need to be chosen carefully. meta Title, meta description, page title, and text should all be written with keyword phrase in mind.
A good SEO won't just help you with the text of your site, but also with the words used in internal linking: your menu and stuff like that. The stuff suggested in this thread so far can be changed at any stage in the design process, but some mistakes you could be making if you don't know about SEO can only be rectified by going back to the drawing board - which will obviously cost you (or your company) money.
I would suggest u hire a SEO rite away as his valuable inputs mite be pretty helpful to get much better results. There are plenty of things he can assist u with.
It is better if you start from the beginning then when you have completed your site. Less changes and less work but slightly faster results.