Hi Friends! I am an SEO and web design enthusiast. This is a topic that I always wanted to share with others. I believe SEO has its share of both good and evil in web marketing. These days most sites are designed in Search Engine friendly manner so that they can earn higher ranks. But it is often seen that there are many sites that are equal if not better than the top rankers in the Search Engines but never ranked higher. For example, “Frog Design†is a world famous design studio; but you can never find that website in Google first page if searched with the most popular keywords. Frog Design can afford it because they are already the world leaders. But what about the rather smaller companies who surely have the expertise but not getting the exposure in web market due to the lack of “keyword optimizationâ€. This is a new website designed by my friend. The site looks good and very clear and particular about their services. But the less amount of content makes this site anything but SEO friendly. There is hardly any content and no landing page for the services they offer. It is been there for a while but as expected, it is not getting any higher ranks in Google. Please visit the site and let me know what are things this site exactly lacks or does it at all lack anything? http://www.rarefly.com Your comments are welcome.
Simply put, no reason for people to visit therefore no reason for Google to index. One of the criteria for Google to index is for a site to have something to draw page views. Over and above all else, to get a good page rank and good indexing you MUST have CONTENT, CONTENT, CONTENT. Even if you do everything else wrong, you will still get Google exposure simply because now there is a reason for the index. If you do EVERYTHING correct, EXCEPT content, your pages will probably languish with low rank and low indexing forever. So, first, address the content issue. Once that is done and Google is indexing your page(s), THEN you can tweak all you want for higher ranks.