Hey , as you know , reciprocal linking is an effective way of generating targeted, topic related traffic to your website. By increasing the amount of websites that pass a vote to your web page through the use of a backlink, the more important Google’s will deem your website, which with time will lead to higher Search Engine Result Pages . But what comes first when talking about reciprocal linking?
not sure i understand what you are asking about. you find a link partner, you link to your exchange partner site and then you get a link back form the partner site. thats all there is to it. you can read my blog post on link exchange for more info on best link exchange practice: http://blogs.digitalpoint.com/entry.php?b=54
What is the benefit of reciprocal linking however? By trading off links between various websites, wouldn't the link juice technically be nullified even though you are increasing your backlink count?