What comes 1st, copywriter or SEO?

Discussion in 'General Marketing' started by dpu, Dec 1, 2012.

  1. #1
    Got domain. I've given instructions to copywriter. Than the SEO guy will come in and change it?? Which comes 1st? I think I've done it wrong way around....???And when should the web designer come in?? There must be a certain order.....
     
    dpu, Dec 1, 2012 IP
  2. johncaddic

    johncaddic Greenhorn

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    #2
    copywriter :)
     
    johncaddic, Dec 1, 2012 IP
  3. GMuscle

    GMuscle Greenhorn

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    #3
    Let the copywriter develop the content that draws in the visitor, and then you or
    the SEO expert will need to manipulate the content slightly in order to make sure
    that some of your actual keyphrases are positioned lightly within the content.
     
    GMuscle, Dec 3, 2012 IP
  4. jipolis7

    jipolis7 Active Member

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    #4
    Both are important. If you don't have any content of your website why the visitor will go there? So, the best way is that, creating content and doing SEO at the same time to get rapid boost in search engine. But of course copywriter should be first.
     
    jipolis7, Dec 3, 2012 IP
  5. sarahk

    sarahk iTamer Staff

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    #5
    The web designer, the SEO and the copywriter are three separate people. it is rare to find someone who can do all 3.

    * talk to the SEO about your business plan, competitor analysis etc to get an idea of the keywords you should be targetting and the type of material they want to work with - articles, blog posts, facts and figures
    * give your instructions to the copywriter based on the SEO's analysis of your business plan
    * start working with the designer to get the site looking right
    * receive the copy and load up the website
    * SEO does the onpage work
    * go live
    * SEO starts doing the offpage work
     
    sarahk, Dec 3, 2012 IP
  6. Spoiltdiva

    Spoiltdiva Acclaimed Member

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    #6
    If copywriter understands SEO principles then there is no problem, copywriter first then SEO. Website design will impact layout of copy and vive versa, plan both together.
     
    Spoiltdiva, Dec 3, 2012 IP
  7. Deepak_Kotian

    Deepak_Kotian Member

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    #7
    Content should not be copied so content originality is important than SEO.
     
    Deepak_Kotian, Dec 3, 2012 IP
  8. johnrone

    johnrone Member

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    #8
    It is definitely the copywriter that comes first. What good is a website without a remarkable content.
    It is only when you have all the content ready that you begin to contain it in a website.
    So, a web designer or developer is needed to set up a website.
    Once everything is put up in the site, then you have to optimize. This is where the role of the seo guy comes into play.
     
    johnrone, Dec 4, 2012 IP
  9. ninjamtlt1

    ninjamtlt1 Active Member

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    #9
    To be honest, SEO is becoming almost dead, don't even worry about it. Focus on other traffic methods. :)
     
    ninjamtlt1, Dec 4, 2012 IP
  10. LynnKerr

    LynnKerr Peon

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    #10
    I would start off with a SEO to make sure the site in question is technically sound from an SEO perspective. The SEO would then lay out keyword targets and a link building plan. Then bring in a copywriter to work with the SEO.
     
    LynnKerr, Dec 4, 2012 IP
  11. violaman81

    violaman81 Peon

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    #11
    You want the two to work in tandem. So that your message is SEO optimized and also so that you have copy. :)
     
    violaman81, Dec 4, 2012 IP
  12. JerrickYeoh

    JerrickYeoh Active Member

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    #12
    I will said SEO come 1st because they know the correct way and what will impact on SEO .
    Copywriter might just expert in writing article but they do not know which keywords you want to place in content and what you want to focus.
    Most of SEO services do have their own copywriter to help you up . So i believe direct to SEO rather than hire copywriter.
    Understand that content is a king but if they just target wrong keywords that no conversion then no point to grab those big traffic from Google.
     
    JerrickYeoh, Dec 5, 2012 IP