Hello everyone, I am really curious about what problems you as a marketing person face on a day-to-day basis. Do you have any struggles that you have every day? If so how do you fix them? Best regards Luke
Creating content is something I struggle with. I'm in that phase of my business where I have to grind to get new content out. Every piece of content returns a little bit of result. The idea is that every little bit helps. So I fixed this because I got a new plan on how to get more people interested in my videos. I have also joined this forum, and it is time to engage with people and help them out. I have done online marketing as a youtube influencer for over three years now and built my skills during that time. It is time to help other people on this forum for example. What problems do you face Luke?
I can't take computers (screens) for a long time anymore. In the past I could easily spend 4-5 hours doing what needed to be done. Now it's like 40 minutes and I need a break. Some weird screen intolerance.
There are a bunch of different challenges, to be quite honest, as this type of job is pretty demanding and challenging, and you face different types of issues each day. First, the problem is how to set the right strategy, how to organize all your work and daily tasks, how to come up with new ideas and fresh content that could be converting, where to invest the money in advertising and promotion, and a lot of others, really.
I am in a small B2B market in the U.S. The biggest challenge our marketing faces is connecting with prospects in our niche in the post-Great Panic Lockdown era. Phone prospecting is all but dead since March 2020; email response rates continue to plummet; if I hear one more word about Content, I will puke...there is so much content out there that nobody cares about that it is becoming ridiculous; and I could go on but, bottomline, the challenge is to connect and engage with a very small and nonresponsive target market (embedded engineers.) I am about to sign up with a vendor offering Intention Marketing data, but have no idea if that will work.
Customer satisfaction and customer retention are two big challenges we face everyday. Apart from the above points listed here, we concur on a lot more, 1) Gaining a better understanding of the customer. 2) Build positive and genuine word-of-mouth 3) Determining the best format to reach the desired audience. 4) Even if the correct media is discovered, tracking the outcome is difficult. 5) Patterns. It's more difficult to keep up with trends now as they happen so much faster than previously. We're getting through these stumbling blocks by learning new skills and updating our expertise on a daily basis. P.S. I believe the aforementioned points are not just appropriate for us. This is for all Marketers that are having this problem!
As a marketer, I face a range of challenges each day. One of the biggest challenges is keeping up with the latest trends and changes in the industry. Marketing is constantly evolving, so staying current is essential. Another challenge is coming up with fresh and innovative ideas. It's important to stand out from the competition, but this can be difficult in a saturated market. Sometimes it's hard to know what's working and what's not. Measuring the effectiveness of campaigns and strategies can be tricky. Finally, budget constraints can be a challenge. It's important to allocate funds wisely and get the most bang for your buck.